When people in the southeastern United States think of sticky fingers, their first thought is no longer the grimy hand of a messy toddler but rather ribs and barbeque. That’s because Sticky Fingers, a South Carolina–based barbeque chain, has established the reputation of having the best authentic Memphis-style ribs and barbecue in the South.
In my work of identifying resources to assist churches committed to multi-site, I came across this multi-unit restaurant. It seemed to face some of the same challenges multi-site churches face. After seeing a story about the growing chain on one of the national morning news shows, I picked up the phone and tracked down Jeff Goldstein, one of the founders of Sticky Fingers. I quickly learned how a lesson in running a successful barbeque restaurant could help churches understand their own DNA—that set of core beliefs and practices that must be transferred from site to site.
Jeff’s insight into site selection is to go where people ask you to come. In Sticky Fingers’ case, invitations are documented by the number of requests received via email. I learned his greatest insight, though, when I asked him about the source of Sticky Fingers’ success. Without hesitation he responded, “Know your rib!” He went on to say that unless they have that foundational element in place, all other decisions are without consequence. The greatest location and the best staff can’t cover for a poorly prepared rib.
What is your church’s “rib”—your DNA? What key component(s) must be transferred from site to site, from venue to venue, to ensure the effective development of a new location? Key to replication is a clear understanding of what is foundational and what stands at the periphery. "Roll up your sleeves" and let's talk about it!
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